Ideas · 2026-05-02
2027 will be a year of attention.
AFCON Pamoja and Kenya's general election are different events. They concentrate the same resource.
Two events will dominate East Africa in 2027. AFCON Pamoja, hosted by Kenya, Tanzania and Uganda from 19 June to 17 July. And Kenya's general election on 10 August, with an official campaign window from 29 May to 7 August.
One is sport. One is democracy. Both create massive concentrations of human attention — around culture, travel, hospitality, media, identity, candidates, narratives, and public discourse.
The opportunity is not 'selling advertising around AFCON' or 'making campaign posters.' It is: how do you earn attention when everyone is looking?
2027 is not why Attention Lasso exists. It is the launching pad.