AFCON Pamoja 2027
19 June to 17 July
Kenya. Tanzania. Uganda. The first AFCON hosted jointly by three countries.
Until AFCON begins
229Days
18Hours
37Minutes
49Seconds
Kenya 2027
Win attention before 2027 gets loud.
AFCON Pamoja. Kenya's General Election. Two national moments, twenty-four days apart.
Build the discovery, messaging and conversion system now, so the people who matter can find you, trust you and act.
The noise peaks in 2027. The advantage is built before it.
Two moments. One scarce resource.
The country will be watching.
Where that attention goes next will not happen by accident.
Kenya's General Election
10 August 2027
Twenty-four days after the AFCON final, Kenya makes another decision.
Until election day
281Days
18Hours
37Minutes
49Seconds
The attention collision
One month, Kenya will debate penalties. The next, policies.
On 17 July 2027, AFCON Pamoja reaches its final. On 10 August, Kenya votes.
That leaves twenty-four days between two events capable of dominating screens, streets, conversations and newsrooms.
People will search. Compare. Watch. Forward. Question. Ignore. Remember. Buy. Vote.
Your job is not to appear everywhere. Your job is to become the useful, trusted choice when their attention arrives.
The expensive mistake
Waiting for the crowd before building the stage.
In 2027, every serious brand, candidate, sponsor, creator and media company will want the same thing. Attention.
Your website cannot be found for the questions people ask.
Your message sounds like everyone else's.
Your landing page sends interested people in circles.
Your WhatsApp enquiries disappear overnight.
Your reporting ends at impressions.
The campaign can launch in 2027. The machine should not.
Two battles. Two plans.
What do you need 2027 to do for you?
For brands and organisations
Turn tournament attention into demand.
Build the search visibility, visitor journey, cultural relevance and conversion system that makes your business useful before, during and after AFCON.
Explore AFCON 2027 ↗For political leaders and campaign teamsTurn public attention into informed support.
Understand public questions. Publish verifiable answers. Monitor the information environment. Respond quickly without replacing judgement with a dashboard.
Explore the 2027 General Election ↗The Attention Lasso system
We build the machine behind the moment.
You do not need more disconnected activity. You need a system that moves attention toward one useful outcome.
01
Capture
Become discoverable across Google, generative search and relevant social platforms.
02Connect
Understand the questions, frustrations and language shaping public decisions.
03Convert
Give interested people one clear next step, then remove the friction around it.
04Measure
Connect visibility to enquiries, sign-ups, bookings, support or revenue.
05Engineer
Automate repetitive work without automating away human judgement.
Your three-step plan
Start before the screen gets crowded.
- 01
Find the leaks
We inspect how people currently discover you, what they understand and where interest dies.
- 02
Choose the outcome
One booking. One application. One sign-up. One clear action the entire system can support.
- 03
Build and measure
We connect discovery, messaging, conversion and reporting so attention has somewhere useful to go.
Built under pressure
We have engineered attention where mistakes are expensive.
Before founding Attention Lasso, Michael Njoroge led digital growth work for Quick Med Cards in regulated US telehealth.
62,800
brand citations in AI-generated answers
165%
improvement in organic conversion rate
46.5%
year-over-year growth in patient registrations
Attention with a standard
Loud is not the same as trusted.
For brands, we respect sponsorship rights and trademarks. For political work, we use public and properly authorised information. We analyse patterns in aggregate. Attention should create informed action. Not damage you later.
When should we begin preparing for 2027?+
Now. Search visibility, audience understanding, operational workflows and conversion infrastructure need time to build and test. Waiting until the event begins means learning while everyone is watching.
Do we need to be an official AFCON sponsor to benefit?+
No. Hotels, restaurants, transport providers, retailers and other businesses can serve tournament-related demand without implying an official relationship. Any campaign must respect CAF's trademarks, sponsorship rights and broadcast restrictions.
Does Attention Lasso work with political campaigns?+
Yes, where the work is lawful, evidence-led and compatible with our standards. Human campaign leadership remains responsible for political judgement.
Can we work on only one part of the system?+
Yes. The initial audit identifies the largest leak. We may begin with discoverability, audience intelligence, conversion, measurement or automation depending on the goal.
2027 will not be won in 2027
Build the advantage while there is still time to test it.
The country will get louder. Your system should get clearer.