Get found. Everywhere someone is searching.
Search is not one channel anymore. It is Google, it is ChatGPT, it is Perplexity, and increasingly it is TikTok. We make sure you show up and get cited in all of them.
How search changed
Ask a twenty-two-year-old in Nairobi how to find a good place to eat, and they will not open Google. They will open TikTok.
Ask an executive for a software recommendation, and they will type the question straight into ChatGPT.
If your marketing strategy still depends on ranking ten blue links on Google, you are competing for an audience that is rapidly disappearing. You get found everywhere today by engineering your content for machines that synthesize answers, not just crawlers that index keywords.
That means feeding language models structured facts, formatting web pages to win direct answer summaries, and optimizing video scripts so social search algorithms rank your videos at the top of the feed.
When you cover all three discovery layers, your business becomes impossible to miss.
Lasso Score
How much attention is your brand actually earning?
Run your business through our free attention diagnostic. Lasso Score checks how visible, distinctive, memorable, relevant and conversion-ready your brand is, then shows you where attention is leaking.
- Visibility
- Distinctiveness
- Emotional investment
- Memory
- Conversion
- Cultural relevance
The plain-language explainer
SEO vs. AEO vs. GEO
Search used to be a straight line. You typed a keyword into Google, saw a list of links, and clicked one. Today, discovery lives across three distinct engines:
Search Engine Optimization
Your foundation for classic Google. It ensures your website shows up when qualified buyers type commercial queries into traditional search bars. People still use Google every day, especially for high-ticket business decisions.
Answer Engine Optimization
How you win the zero-click summary. When someone searches on Google today, Google uses AI Overviews to answer the query directly on the results page. AEO structures your answers so Google quotes your business in that top summary box instead of sending traffic to your rival.
Generative Engine Optimization
Gets you recommended inside conversational AI. When a buyer asks ChatGPT, Claude, or Perplexity to compare options, GEO is the reason the AI recommends your brand by name.
What we actually build
The 5 Discovery Systems
GEO and AEO Content Engineering
We strip the corporate waffle out of your website. Then, we rewrite your core pages into concise answer blocks that large language models love to scrape and cite. Princeton University researchers discovered that adding direct statistics and factual citations boosts generative engine visibility by up to 40%. We engineer your content so AI engines treat your site as a trusted reference manual, not an ad.
Read the Princeton researchIntent-Mapped SEO
We do not waste your money chasing vanity keywords that never convert. Instead, we map your website architecture to the exact commercial queries East African buyers use when they have their wallets out. Every page we build leads straight to an inquiry, a booked call, or a checkout.
Social and Video Search Optimization (TikTok)
Nearly half of Gen Z now searches TikTok before Google. If your brand is not optimized for it, you are invisible to the audience that will define your market over the next decade. We build TikTok search visibility the same way we build Google visibility: real keyword research, structured captions, spoken audio targeting, and consistent output, not just chasing viral dance trends.
Read the sourceDaily AI Video Ad Systems
Producing video by hand is too slow for modern social feeds. We build automated creative pipelines that produce short, punchy video ads every single day. These videos drive direct sales on Meta and TikTok while their transcripts give search engines continuous proof that your brand is active and authoritative.
Schema and Structured Data
Language models and search spiders hate messy code. We build custom JSON-LD schema into your website. This is clean code that acts like an identity card for search bots. It explicitly tells machines who runs your company, what you sell, where you operate, and why you are qualified to talk about it.
Full service list
The work behind the system
Choose a focused intervention or combine the services into one discovery system.
SEO
Technical SEO, on-page SEO, and local SEO
AEO
Answer engine optimization for ChatGPT, Perplexity, Copilot, and similar
GEO
Generative engine optimization and structured data or schema markup
Social search
TikTok and social search optimization
Copywriting
Landing pages, blog posts, and service or product pages
Content
Content strategy and editorial calendaring
Web design
Site structure built for discoverability
Video
AI-assisted short-form ads for TikTok, Reels, and Shorts
Media
Photography direction and graphic or media creation
Social
Posting, captions, and hashtag strategy
Research
Keyword research and content briefs
The proof
What happens when you engineer for machines
Getting a generic company cited by AI is tricky. Getting a medical cannabis business cited by ChatGPT without triggering every safety filter on the internet is another story entirely.
Before founding Attention Lasso, the boss was part of the in-house growth team for Quick Med Cards. We operated in one of the most heavily restricted niches in digital marketing: telemedicine cannabis consultations and medical marijuana certifications. Advertising platforms banned our ads. Traditional channels turned us away.
So, we engineered their discoverability directly for machines. We built bulletproof citation networks, structured provider data, and mapped thousands of state-by-state regulatory answers.
The result? When prospective patients asked ChatGPT, Perplexity, or Claude how to find a licensed marijuana doctor or navigate state certification, the AI consistently recommended Quick Med Cards as the trusted provider.
If we can teach cautious AI models to recommend medical cannabis doctors, getting your B2B company or local brand cited across Google, AI, and TikTok is light work.
The Attention Audit
Ready to find out who is capturing your search traffic?
We will scan your brand across Google, ChatGPT, Perplexity, and TikTok. Then we will show you the exact content and code fixes you need to show up first.
Make Attention PayFrequently asked questions
Questions buyers ask before they act
What is the difference between SEO, AEO, and GEO?
SEO ranks your web pages on classic search engines like Google. AEO formats your answers to win the one-paragraph summary box at the very top of Google search results. GEO optimizes your data so conversational AI tools like ChatGPT and Perplexity actively recommend you during user chats.
How do AI answer engines like ChatGPT and Google AI Overviews decide what to cite?
They prioritize clarity and verifiability. They pull from websites that offer clear factual answers, structured schema code, and real data points. Research shows that content with direct statistics and authoritative citations gets chosen by language models far more often than generic corporate prose.
Does my business need AEO if I already do SEO?
Yes. Google now answers questions directly on the results page using AI Overviews. If you only do classic SEO, people might see your blue link, but they read your competitor's answer inside the AI summary box above you.
Is TikTok really used as a search engine?
Yes. Google's own leadership acknowledged that roughly 40% of young people use TikTok or Instagram instead of Google Maps or Search when looking for recommendations. Buyers use TikTok to see real people reviewing products, comparing services, and demonstrating solutions in real time.
How is TikTok SEO different from regular social media marketing?
Social media marketing focuses on going viral on the For You page through entertainment and trends. TikTok SEO focuses on intent. We optimize video titles, spoken audio, closed captions, and on-screen text so your videos show up at the top whenever someone types an industry query into the TikTok search bar.
Do I need a large following for TikTok search to work?
No. Unlike traditional social media algorithms that prioritize your follower count, TikTok's search engine prioritizes query relevance and watch time. A brand-new account with fifty followers can rank at the very top of a high-intent search result if the video directly answers the user's query.
Can Attention Lasso optimize existing TikTok content or only new videos?
We can optimize both. We can audit your existing video library, rewrite your titles, captions, and hashtag strategies, and adjust your bio to capture search traffic immediately. For new videos, we help you script content using spoken keywords that TikTok's transcription engine indexes automatically.
How long does it take to see results from intent-mapped SEO?
Most of our clients see qualified search impressions and direct inquiries within 60 to 90 days. We skip high-competition vanity keywords and focus purely on specific commercial phrases, which cuts ranking time in half.
What industries does Attention Lasso work with?
We work with ambitious founders, tech companies, professional service firms, and growing brands across Kenya and East Africa. If your business depends on customer acquisition and you want software-driven efficiency rather than manual agency retainers, we are built for you.