Start with the tools
FreeNo service fee
Plan your website or check how discoverable your business is before deciding what help you need.
- Website Builder and launch checklist
- Attention Score diagnostic
- A useful starting point for a focused brief
Pricing
Know what you are paying for.
You have a goal and a budget. Start with a real number, then get a proposal that says what we will build, what it costs and how we will measure it.
The numbers
Choose the size of the job.
Start small when one leak is clear. Bring the whole system together when several parts need to work as one.
Entry projects
Website
A conversion-focused or discoverability-optimized build. The final scope depends on pages, content, integrations and launch support.
Starting atKES 5,000
SEO + GEO / AEO Audit
A focused look at how customers and answer engines find, understand and cite your business.
Starting atKES 5,000
Attention / Conversion Audit
Find the gap between attention and action, from the first click to the next meaningful step.
Starting atKES 5,000Expanded scope: KES 15,000
Monthly retainers
Growth System
A lighter monthly system built around the most urgent discovery, content or conversion priorities.
Starting atKES 50,000 / month
Full Attention Machine
An integrated plan across Capture, Connect, Convert, Measure and Engineer, scoped to your team and goals.
Starting atKES 100,000 / month
The KES 15,000 Attention / Conversion Audit is an expanded Kenyan scope. International pricing for that audit is quoted after a brief.
What the work can cover
Five moves. One useful outcome.
Each engagement selects the parts that solve your problem. This is our current service inventory, with further projects we can discuss separately.
01CaptureGet found where customers search.
Current capabilities
- GEO / AEO content engineering
- Intent-mapped SEO
- Technical SEO
- On-page SEO
- Local SEO
- Schema and structured data (JSON-LD)
- Social and video search optimization (TikTok)
- Daily AI video ad systems
- Landing, blog and service page copywriting
- Content strategy and editorial calendars
- Conversion-focused website builds and redesigns
- Discoverability-focused web design
- AI-assisted short-form video ads
- Photography direction and graphic/media creation
- Social posting, captions and hashtag strategy
- Keyword research and content briefs
- Attention Score free diagnostic
Other projects we can scope
These are potential extensions. We would confirm feasibility and delivery in a proposal.
- Ongoing content production
- TikTok, Instagram and YouTube search packages
- AI citation and knowledge-graph projects
- Multi-location local SEO
- Competitive content gap analysis
- Swahili and English content systems
02ConnectLearn what makes people choose you.
Current capabilities
- Audience intelligence and social listening
- Search, community and comment mining
- Message-market fit testing
- Buyer-specific content journeys
- Brand positioning and messaging strategy
- Audience and buyer persona research
- Competitor and market analysis
- Voice-of-customer research
- Brand voice and style guides
- Buyer journey and content journey mapping
- Community management
- Paid creative tests
Other projects we can scope
These are potential extensions. We would confirm feasibility and delivery in a proposal.
- Brand repositioning projects
- Ongoing social listening
- Competitor monitoring dashboards
- Customer interview programs
- Internal messaging and sales training
- East African cultural relevance audits
03ConvertGive attention a clear next step.
Current capabilities
- Conversion-architected landing pages
- Funnel architecture and mapping
- Conversion rate optimization and A/B testing
- Behaviour-triggered email and WhatsApp nurture
- Lead scoring and routing
- CRM integration and configuration
- Form and checkout UX optimization
- Lead capture and qualification agents
Other projects we can scope
These are potential extensions. We would confirm feasibility and delivery in a proposal.
- Complete sales funnel builds
- WhatsApp Business API funnels
- Booking and calendar systems
- E-commerce checkout optimization
- Post-purchase nurture
- Sales scripts and proposal templates
04MeasureShow what the attention produced.
Current capabilities
- Attention analytics, including dwell time and scroll depth
- AI share-of-voice tracking
- Cost-per-attention reporting
- Cost-per-action reporting
- GA4 and tag management setup
- Conversion tracking and attribution
- Custom dashboards and reporting
- Competitive benchmarking
- Monthly and quarterly performance reviews
Other projects we can scope
These are potential extensions. We would confirm feasibility and delivery in a proposal.
- Full marketing attribution systems
- Real-time executive dashboards
- ROI and unit economics modeling
- Campaign-level attention audits
- Standalone competitor AI visibility tracking
05EngineerMake the system easier to run.
Current capabilities
- AI agents for lead qualification, booking and support
- CRM and marketing automation workflows
- Marketing stack integration
- Custom internal tools and web apps
- Content production pipelines
- Data pipeline and reporting automation
Other projects we can scope
These are potential extensions. We would confirm feasibility and delivery in a proposal.
- Marketing operations systems
- WhatsApp and M-Pesa automation
- Internal AI content engines and knowledge bases
- Custom reporting products
- Ongoing system maintenance
- Client team training and enablement
- Purpose-built Attention Lasso tools in development
What the quote covers
No mystery line items.
We look at the job, the existing assets and the deadline. Then we put the scope in plain English before you commit.
- 01The work
Deliverables, responsibilities and what is outside this phase.
- 02The money
Our fee, payment schedule and any separate media or software costs.
- 03The finish line
Timeline, approvals, handover and the measures that match your goal.
Before you ask
Good questions. Clear answers.
What does starting at mean?
The listed figure is the minimum for that service in the selected market. A larger site, deeper audit, more channels or added integrations will change the scope and fee. You receive a written quote before work begins.
Why are KES and USD prices different?
The Kenya and international offers are separate starting prices for different markets, not conversions at the current exchange rate. Select the market that applies to your business and we will confirm the scope and currency in your proposal.
What does the international Attention / Conversion Audit cost?
We quote that audit after seeing the journey and channels to review. The Kenyan starting price is listed above; an international starting price has not been set here.
Can we start with one part of the system?
Yes. You can begin with the problem costing you the most, such as discovery, messaging, conversion, measurement or follow-up. The proposal will say exactly where that project starts and ends.
Are media spend and third-party tools included?
They are listed separately in the proposal whenever they are needed. You will see the Attention Lasso fee and any proposed hosting, software, production or advertising costs before you approve the work.
Are the Website Builder and Attention Score free?
Yes. Both tools are free to use on AttentionLasso.com. The Website Builder asks for contact details before entry, and Attention Score asks for an email address for the diagnostic.
Your next move
Tell us what needs to pay off.
Share the goal, your business and a budget range. We will discuss the right starting scope before writing a proposal.