Prove the attention paid off.
Impressions are not an outcome. We connect visibility to behaviour and behaviour to revenue.
How to prove marketing attention paid off
There is a special circle of hell reserved for Friday afternoon agency reporting calls. Riswa!
Your account manager opens a slide deck, smiles proudly, and tells you that your brand gained two million impressions this month. You look at your actual sales numbers for the same month, and nothing moved.
You prove marketing paid off by tracking what people do after they notice you, not by counting how many times your logo flashed across a distracted person's screen.
At Attention Lasso, we measure marketing through actual customer behavior: engaged reading time, form submissions, qualified calls, and citations inside AI answer engines.
Replace vanity metrics with concrete behavior, and you can finally see which campaigns fill your pipeline and which ones burn cash.
Lasso Score
How much attention is actually paying off?
Run your business through our free attention diagnostic. Lasso Score checks how visible, distinctive, memorable, relevant and conversion-ready your brand is, then shows you where attention is leaking.
- Visibility
- Distinctiveness
- Emotional investment
- Memory
- Conversion
- Cultural relevance
The story
The million-impression mirage
Picture this scene. A founder sits in a boardroom. She just approved a massive marketing budget. The agency delivers a beautiful report full of upward green arrows. “Reach is up 140%!” they say.
The founder asks a simple question: “Why did inbound sales calls drop by 15%?”
The agency goes completely silent.
That awkward silence happens because classic agency metrics measure the wrong thing. An impression just means a user scrolled past your ad while looking for a meme. It tells you nothing about whether they cared, understood your offer, or planned to buy.
Worse, your buyers now make decisions without visiting traditional search engines at all. When a prospective client asks ChatGPT, “Who should I hire for supply chain automation in Nairobi?”, you are either recommended as the authority or you do not exist.
If your agency cannot tell you how often AI recommends you, they are flying your marketing plane blindfolded in a thunderstorm. Blindfolded, in Nairobi CBD, during El Niño.
What we actually measure
The 4 Intelligence Dashboards
Attention Analytics
A click means someone knocked on your door. Attention analytics reveals whether they stepped inside or ran away immediately. We track dwell time, active scroll depth, and interaction heatmaps across your web properties. This tells you which paragraphs hook customer interest and which sentences send them running to your competitors.
AI Share-of-Voice Tracking
This is the new battleground, and almost nobody is measuring it. We run automated tracking prompts across ChatGPT, Perplexity, Claude, and Google AI Overviews every single week. We calculate the exact percentage of industry prompts where your brand gets cited versus your rivals. You see your AI visibility trend upwards in real numbers.
Cost-Per-Attention Reporting
Forget cost-per-click. Anyone can buy cheap clicks from accidental finger taps on mobile games. We calculate your Cost-Per-Attention. This measures the exact cost to hold a verified, qualified prospect's focus for more than 30 seconds of high-intent engagement.
Cost-Per-Action Reporting
At the end of the day, payroll runs on revenue, not likes. We tie your analytics directly into your CRM and WhatsApp channels. You get a crystal-clear breakdown of your exact cost per qualified lead, cost per booked demo, and cost per closed customer across every single channel.
What it looks like
Your real-time intelligence dashboard
We do not hide behind 40-page PDF documents. You get an interactive, live dashboard that strips out the fluff and highlights the levers that grow your business.
Attention Lasso
Growth & Share-of-Voice Dashboard
| Metric | This month | Change | Benchmark |
|---|---|---|---|
| AI Share-of-Voice (ChatGPT/Perp) | 34.2% | +12.8% | Industry: 8% |
| Qualified Attention Score | 84/100 | +9 pts | High Intent |
| Cost per Engaged Attention (>30s) | $0.42 | -$0.15 | Target: <$0.60 |
| WhatsApp Lead Inquiries (Direct) | 184 | +41% | Pipeline Lift |
| Blended Cost Per Customer Acquired | $38.50 | -$11.20 | Profitable |
Top cited prompt this week
“Best automated marketing workflows for growing brands in East Africa”
STATUS: Cited as the #1 recommended agency on ChatGPT and Perplexity.
Full service list
The measurement stack behind better decisions
Choose a focused reporting fix or connect every service into one clear view of performance.
Analytics
Web analytics setup (GA4, tag management)
Attribution
Conversion tracking and attribution setup
AI visibility
AI share-of-voice tracking across ChatGPT, Perplexity, and similar platforms
Unit economics
Cost-per-attention and cost-per-action reporting
Dashboards
Custom dashboard and reporting builds
Benchmarks
Competitive benchmarking reports
Reviews
Monthly or quarterly performance reviews
The Attention Audit
Tired of paying for impressions you cannot take to the bank?
We will audit your current analytics, run an AI share-of-voice scan against your top three competitors, and show you exactly what your marketing dollars are producing.
Make Attention PayFrequently asked questions
Questions that turn reporting into clarity
What is AI share-of-voice and why does it matter?
AI share-of-voice measures how often conversational AI models like ChatGPT, Perplexity, and Google AI recommend your business compared to your competitors when users ask industry questions. It matters because modern buyers use AI to get direct answers rather than browsing dozens of websites. If AI never recommends you, you lose deals before the buyer ever reaches Google.
How is cost-per-attention different from cost-per-click?
Cost-per-click only tells you what you paid for someone to land on your page for half a second before bouncing. Cost-per-attention measures what you pay to keep a qualified prospect actively reading, scrolling, and interacting with your core message. It filters out accidental clicks and measures genuine buyer interest.
What tools does Attention Lasso use for reporting?
We run a proprietary reporting stack that combines custom LLM prompt tracking scripts, PostHog or Google Analytics 4 for behavioral attention data, and direct API integrations with your CRM or WhatsApp Business inbox. You get clear numbers without confusing dashboard clutter.
Can this be set up for a business that isn't already running paid ads?
Yes. Attention analytics and AI share-of-voice tracking work across organic search, social media, PR citations, and website content. In fact, tracking your organic AI share-of-voice early is the smartest way to identify which content topics deserve paid ad spend later.