Attention Lasso festive Christmas logo with a Santa hatAttention Lasso
A chrome robot whispering an AI-powered recommendation to a buyer
AI Search Optimization Services

Get Recommended When Buyers Ask AI

Your buyers are asking ChatGPT, Perplexity, Claude, Gemini, Copilot, and Google to recommend, compare, and explain their options.

If your business is not appearing in those answers, you are invisible during some of the most important moments in the buying journey.

Book a Strategy CallSee example findings

From people who've worked with Michael (the Boss)

“Creativity, strategic thinking, and a strong sense of ownership to every project he touched.”
Daniel Felix, Software Engineer & IT Manager at Quick Med Cards

Daniel Felix

Software Engineer & IT Manager at Quick Med Cards

“Highly knowledgeable in SEO and content marketing.”
Prasanta Banerjee, Marketing Manager at Quick Med Cards

Prasanta Banerjee

Marketing Manager at Quick Med Cards

Why Choose AI Search Optimization Services? AI Visibility

This is What Success Would Look Like

See what it looks like when AI recommends your business first. Pick a tool, enter your business name, and run the prompt.

ChatGPT
Enter your business name below to run the prompt.

This is a simulated response. Top AI placement is not a guarantee.

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AI discoverability consulting

Improve how your business enters the answer.

Attention Lasso helps businesses improve how they are found, cited, described and recommended across AI-powered search.

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01

AI visibility audits

Find out where your brand shows up in AI answers, where it goes missing, and where it gets described wrong.

02

Competitor visibility analysis

See who gets mentioned instead of you. Then look at the evidence that’s helping them win.

03

Citation and mention optimization

Strengthen the sources and facts that AI systems can find and verify.

04

AI search content strategy

Build the content that answers your key customer questions, plus the evidence to back it up.

05

Conversion optimization

Make the next step obvious when AI-assisted buyers land on your site.

The competitive problem

Are AI Platforms Recommending Your Competitors Instead?

The shift from search engines to answer engines is already happening.

Instead of reviewing ten blue links, buyers increasingly rely on AI-generated recommendations to shortlist vendors, compare options, and evaluate solutions.

If AI systems rarely mention your business, potential customers may never consider you, regardless of how strong your product or service is.

Do we rank?

Do AI systems recommend us?

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Research spotlight

AI visibility and market visibility are no longer the same thing.

Our Kenyan Banking AI Visibility Study tested 36 saved answers across ChatGPT, Google AI Overviews, and Perplexity. Familiar banks appeared often. The answers, sources, conditions, and shortlists still changed.

The same research discipline informs every AI Search Optimization engagement.

Attention Lasso Labs research process for testing Kenyan bank recommendations across AI platforms

Attention Lasso Labs

We Tested 36 AI Answers on Kenyan Banks: What GEO Audits Miss

View the research

What you will receive

Evidence your team can act on.

Every engagement turns the research into a clear decision and a prioritized path forward.

AI Visibility Assessment

See where your brand appears, how it is described, and where it is absent.

Competitor AI Analysis

Understand which competitors enter the answer and what appears to support them.

Citation Opportunity Review

Identify the sources and authority gaps shaping AI-generated answers.

Content Opportunity Mapping

Know which pages, evidence assets, and answers deserve attention first.

Strategic Recommendations

Turn the findings into specific actions rather than a decorative score.

Prioritized Roadmap

Separate quick wins from longer-term authority work.

Executive Summary

Give leadership the decision, evidence, and commercial implication without the research dump.

Follow-Up Guidance

Know what to implement, what to monitor, and what would justify further investment.

Service comparison

What Do The Best AI Search Optimization Services Do?

AI visibility is not another name for rankings. The strongest services connect search foundations, citations, competitive intelligence, entity authority, reporting, and revenue.

Swipe to compare →

CapabilityTraditional SEO AgencyAI SEO / GEO AgencyBest AI Search Optimization Services like
Attention Lasso
Google rankings✅✅✅
ChatGPT, Claude & Perplexity visibility❌✅✅ Advanced monitoring & optimization
AI citation acquisition❌⚠️ Limited✅ Core deliverable
Competitor citation gap analysis❌⚠️ Basic✅ Comprehensive
Entity & knowledge graph optimization⚠️ Basic schema✅✅ Deep entity authority building
Digital PR for AI visibility⚠️ General PR⚠️ Some✅ Purpose-built for AI citations
AI visibility reporting❌✅ Basic✅ Share-of-Answer, citations, mentions & visibility tracking
Revenue-focused AI strategy❌ Traffic-focused⚠️ Visibility-focused✅ Leads, pipeline & conversions

The direct answer

What Is AI Search Optimization?

AI Search Optimization is the practice of improving how your business appears across AI-powered discovery platforms, including ChatGPT, Microsoft Copilot, Google Gemini, Perplexity, Claude, and emerging AI search platforms.

Unlike traditional SEO, which focuses primarily on rankings, AI Search Optimization increases the likelihood that your business is mentioned, cited, recommended, compared fairly, included in category discussions, and surfaced during solution evaluation.

Our guide to SEO, AEO, and GEO explains how these layers work together.

01

Customer question

Start with the language, problem, and constraint a real buyer brings.

02

AI answer

Track whether the brand appears, where it appears, and how it is described.

03

Evidence

Check the citations, conditions, authority patterns, and factual support.

04

Commercial action

Connect visibility to a useful visit, enquiry, booking, or sale.

Ideal clients

Built for businesses buyers research before choosing.

The strongest fit is not an industry label. It is a considered purchase where trust, comparison and evidence shape the shortlist.

Technology professional working beside server infrastructure

B2B SaaS

For software companies buyers ask AI to compare before they ever request a demo.

Classical bank building exterior

Financial Services

For banks, insurers, fintechs and investment firms competing in trust-sensitive markets.

Professional legal services team in an office

Professional Services

For expertise-led firms whose shortlist depends on authority, evidence and reputation.

Healthcare professional speaking with a patient

Healthcare

For providers and health brands where accurate information and preserved conditions matter.

Travellers researching a resort and cruise experience

High-Consideration Purchases

For products and services customers research, compare and discuss before buying.

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What success looks like

Visibility with a commercial point.

  • More frequent mentions in relevant AI-generated answers
  • Stronger citation opportunities and category visibility
  • More accurate brand representation across AI platforms
  • Improved competitive positioning during evaluation
  • Better qualified inbound demand
  • Greater confidence in what to improve next

Ongoing attention analytics and AI visibility reporting can show what changed, what may have contributed, and what deserves the next investment.

Pricing

How Much Do AI Search Optimization Services Cost?

Pricing depends on the number of markets, priority pages, technical barriers, content required, and how much your internal team can implement.

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  1. 01

    AI Visibility Audit

    Fixed-scope diagnosis and action plan.

    $500
  2. 02

    Priority Fix Sprint

    Implementation of the most urgent changes.

    Starting from $750
  3. 03

    90-Day AI Search Optimization

    Coordinated technical, content, and authority work.

    Starting from $1,000 per month
  4. 04

    Ongoing Monitoring

    Repeat testing, interpretation, and improvement.

    Custom

Frequently asked questions

AI Search Optimization Services FAQs

What does an AI search optimization service include?

Our AI search optimization services cover the following:

  • AI visibility tracking and auditing
  • Technical website optimization
  • Competitor intelligence
  • Content opportunity mapping

Together, they show where you stand in AI-powered search and what to fix first.

How is AI search optimization different from SEO?
SEO helps your pages get crawled, indexed, and ranked. AI search optimization goes a step further. It also looks at the answers AI generates, how your brand is described, what gets recommended, and which sources get cited. The foundations overlap. The measurement expands.
Why choose an AI search optimization service if I already do SEO?
Because AI answers raise questions your SEO reports can’t answer. What does the answer say about you? Is it accurate? Which sources does it rely on? SEO is still the foundation. AI search work checks what’s built on top of it.
Do you offer AI search optimization services for B2B companies?
Yes. B2B buyers often turn to AI tools to shortlist vendors, compare options, and check credibility before they ever talk to sales. We study how AI describes your company, which competitors show up beside you, and which sources it trusts. Then we build the pages and proof that answer your buyers’ questions. It works for B2B marketing teams, software companies, and service firms alike.
Is AI search optimization the same as GEO or LLM optimization?
Mostly, yes. People often use GEO and AI search optimization to mean the same thing. LLM optimization is broader. It can include agent optimization, knowledge bases, structured data, and how your brand is represented inside AI systems.
Which AI platforms do you assess?
It depends on the engagement. Our coverage can include ChatGPT, Copilot, Gemini, Perplexity, and Claude, along with other AI-driven discovery platforms that matter to your market.
Can you guarantee that ChatGPT or Perplexity will recommend my business?
No, and be wary of anyone who says they can. Answers change by platform, prompt, date, account, and location. Nobody outside the platforms can promise every answer.
How long does an AI search optimization engagement take?
Most audits and strategic assessments take about a week. The exact timing depends on your scope and complexity.
Can you help implement the recommendations?
Yes. We can offer implementation guidance or ongoing consulting support, depending on your needs.
How much do AI search optimization services cost for startups?
Most startups should start small. Begin with the free Attention Score, then book a focused audit instead of a monthly retainer. Once the audit shows your biggest gap, you can add monthly work to close it.
Do you offer AI search optimization services outside Kenya?
Yes. While Attention Lasso is based in Nairobi, we work with local and international businesses. We localize prompts, competitors, and sources to the market being tested.

Make Attention Pay

Is your business part of the answer?

Understand how AI search currently sees your business, where competitors have an advantage, and what actions could improve your visibility.

Book a Strategy Call