
2027 · AFCON Pamoja
Everyone will be looking. Who will earn it?
19 June – 17 July 2027. Kenya, Tanzania, Uganda. The first AFCON hosted jointly by three countries. Sport is the surface. Culture, travel, hospitality, fashion, telecoms, and national identity are the market.
CAF has framed AFCON as a major global media property — more than 3.2 billion TV audience reach and 6 billion digital views across its communications about the competition. Reach is not memory.
- Campaign strategy and creative
- Brand activations and cultural story
- Creator systems
- Hospitality and destination marketing
- Fan engagement and real-time content
- Audience intelligence through the tournament
