Guides · 2026-07-09
SEO, AEO, GEO — the difference that now matters.
People still search. Machines now answer. Brands need to be cited, not just ranked.
SEO is how you get found in a list of links. AEO — answer engine optimisation — is how you become the answer. GEO — generative engine optimisation — is how language models choose to mention you when someone asks.
The old game was ten blue links. The new game is whether a model, a snippet, or a person can state clearly: who you are, what you do, and why you are the reference.
That requires entity clarity, original research, dated authorship, definitions, internal links, and work worth citing. It is not a trick. It is publishing like you mean it.
Lasso should practice what it sells. This is that practice.