Website Conversion Review
We identify friction points preventing visitors from taking action.
We Make
Attention Pay.
You don't have a traffic problem.
You have an attention-to-revenue problem.
Most businesses spend time and money attracting attention through:
- Referrals
- ChatGPT
- Perplexity
- Other LLMs
- Content
- Advertising
- Email marketing
But somewhere between a visitor arriving and becoming a customer, opportunities are lost.
That's where we come in.
Make Attention Pay
Michael Njoroge · Founder, Attention LassoFormer Content Marketing Manager at Quick Med Cards, a US telemedicine company.
The Attention Leakage Audit™
Discover where revenue is leaking from your business.
In a focused review of your website, content, lead capture, and follow-up process, we'll identify where potential customers lose momentum before they convert.
Most businesses are surprised to discover they're already generating sufficient attention. The real problem is monetizing it.
The attention-to-revenue journey
How attention becomes revenue.
Getting noticed starts the journey. Customers need a reason to trust you and a clear next step before that attention can pay.
- Attention
- Trust
- Action
- Revenue
Why most businesses need this
Common Attention Leaks
Recognise any of these in your business?
- Visitors don't understand your offer quickly enough
- Your CTA isn't compelling
- Leads aren't followed up quickly
- Content attracts visitors but not enquiries
- Trust signals are missing
- Website friction reduces conversion
What You'll Receive
Lead Capture Assessment
We evaluate forms, calls-to-action, booking processes, and lead magnets.
Attention Journey Analysis
We map how prospects move from first impression to enquiry.
Competitor Benchmarking
See how your customer journey compares to competitors.
Content & Messaging Review
Identify missing trust signals, unclear offers, and conversion blockers.
Revenue Opportunity Report
A practical action plan prioritised by impact and implementation effort.
Built around your business
Ideal For
- B2B Service Companies
- Law Firms
- SaaS Companies
- Consultants
- Agencies
- Professional Services Businesses
What You'll Learn
- Why visitors aren't converting
- Where enquiries are dropping off
- Which pages create friction
- What competitors are doing differently
- Which improvements could generate the fastest ROI
- How to make more money from existing attention
Practical answers. Clear priorities.
Your Deliverables
Attention Leakage Report
A clear breakdown of findings and priorities, with an action plan you can work through.
Video Walkthrough
A personalized review explaining key opportunities on your website and customer journey.
30-Minute Strategy Session
Questions answered and next steps discussed, so you know where to focus.
Michael Njoroge
Founder, Attention Lasso
The person behind your audit
Hi, I'm Michael Njoroge.
I've spent more than seven years helping businesses earn attention through content and digital marketing, including over five years leading content and digital growth for Quick Med Cards, a US telehealth business.
At Quick Med Cards, my work brought together SEO, content, user experience and testing to improve organic conversion and support growth in patient registrations.
4.15% → 11.03%Organic conversion rate
46.5%Year-over-year registration growth
What I discovered is that many businesses don't have an attention problem. They have a monetization problem.
Attention Lasso was built to help businesses turn more of the attention they already earn into revenue. When you book this audit, you work directly with me.
More about MichaelYour audit guarantee
Three actionable opportunities.
Or your money back.
If I can't identify at least three actionable opportunities to improve your attention-to-revenue performance, I'll refund the entire audit fee.
Michael Njoroge · Founder, Attention Lasso
Investment
A clear plan to make your attention pay.
Limited availability while Attention Lasso builds initial case studies.
Review and recommendations included. Implementation quoted separately.
Launch offer
US$399US$700
One-time audit. Regular price US$700.
Make Attention PayFree initial conversation. No payment to book.
About Attention Lasso
Turn attention into revenue.
Attention Lasso helps businesses turn attention into revenue. We focus on what happens after attention is won:
- Conversion
- Trust
- Follow-up
- Buying decisions
- Revenue generation
Because attention alone doesn't pay bills.
Revenue does.
Before you book.
Is the booking call free?
Yes. The initial 30-minute conversation is free. We discuss your goals, confirm whether the audit fits, and agree the scope and delivery date before you pay.
How does the guarantee work?
If I can’t identify at least three actionable opportunities to improve your attention-to-revenue performance, I’ll refund the entire audit fee.
Does the audit include implementation?
The US$399 launch offer covers the audit, report, video walkthrough and 30-minute strategy session. You can take the action plan to your team or ask us to quote for implementation separately.